S. PRINCE COnSulting
STRATEGIC COMMUNICATIONS I
MEDIA STRATEGY I EXECUTIVE ADVISORY I
PUBLIC SPEAKER
Executive Summary
Strategic communications executive with more than 20 years of experience leading enterprise communications strategy, media relations, executive visibility, and digital engagement initiatives across nonprofit, public, and national media organizations.
Proven ability to align communications with business and advocacy priorities, strengthen stakeholder trust, and deliver measurable results across complex environments. Experienced spokesperson and advisor to senior leadership navigating growth, public scrutiny, fundraising campaigns, and high-visibility national moments.
Case Study 1
I AM ALS
Director of Marketing and Communications
Situation
National health advocacy organization entering a critical expansion phase requiring stronger brand cohesion, digital growth, and national policy visibility.
Strategy
Designed and executed an integrated communications strategy aligning digital marketing, executive messaging, national events, documentary promotion, and legislative storytelling.
Execution
• Produced the organization’s first Annual Report
• Led communications for a national Community Summit on the National Mall
• Supported multi-channel digital campaigns, including Brian Wallach’s Birthday Campaigns and Giving Tuesday
• Supported communications for documentary launch “No Ordinary Campaign: For Love and Life.”
• Directed website, social, SEO, CRM, and paid outreach
• Coordinated advocacy messaging tied to federal research funding
Impact
• 20% increase in followers and web traffic
• 439 summit registrants, 400 in-person attendees, 87 virtual participants
• 65 community members met with 41 members of Congress
• Supported communications surrounding $80 million in FY23 federal ALS funding and more than $100 million for five years
• Contributed to national media placements including NPR, CNN, The Today Show, Variety, People Magazine, and The Talk
Case Study 2
Catholic Charities of Baltimore
Manager, Media Relations and Editorial Content
Situation
Maryland’s largest private social services provider, navigating gun violence advocacy, youth mental health crisis, immigrant services support, pandemic response, and the largest fundraising campaign in organizational history.
Strategy
Directed media relations and editorial strategy to elevate program visibility, strengthen public credibility, and align communications with fundraising and policy priorities.
Execution
• Served as primary spokesperson
• Supported communications strategy for the $75 million Greater Promise campaign
• Amplified high-impact programs, including Safe Streets, Esperanza Center, Our Daily Bread Employment Center, and Francis X. Gallagher Services
• Coordinated messaging around COVID vaccine clinics in partnership with Ascension Saint Agnes Hospital
• Produced annual report and internal communications plans
Impact
• Sustained local and national media coverage, including CBS News and national CBS Sunday Morning coverage
• Elevated positioning on youth trauma, violence prevention, disability inclusion, and immigrant services
• Strengthened visibility of the Greater Promise campaign following $45 million raised prior to public announcement
Case Study 3
National Broadcast Leadership
ABC, CBS, FOX, NBC, The Roland Martin Show, and The Oprah Winfrey Show
Situation
High-visibility newsroom environments requiring real-time editorial leadership and executive interview preparation during national events.
Strategy
Led content strategy, breaking news response, and high-profile interview management to ensure responsible, compelling storytelling under national spotlight conditions.
Execution
• Emmy Award recognition for coverage of 2012 NATO protests with NBC Chicago
• Conducted high-profile interviews with Barack Obama, Joe Biden, and other domestic and international leaders
• Co-launched innovative morning show Get Up DC at WUSA9 (CBS Washington, DC)
• Directed cross-functional newsroom coordination
Impact
• Demonstrated high-pressure decision-making and message discipline
• Elevated audience engagement through community-focused storytelling
• Strengthened newsroom credibility during nationally scrutinized events
Professional Background
2014–Present
Principal Consultant
S. Prince Media Consulting LLC
2023–2024
Director of Marketing and Communications
I AM ALS
2020–2023
Manager, Media Relations and Editorial Content
Catholic Charities of Baltimore
2018–2019
Adjunct Professor and News Director, BEAR TV
Morgan State University, Baltimore, MD
2017–2018
Senior Morning Show Producer, Get Up DC
CBS Washington, DC
2016–2017
Producer, Financial News and Talk
RT America
2015–2016
Broadcast Producer, The Roland Martin Show
TV One
2010–2014
Content Producer
NBC Chicago, IL
2006–2010
News Producer
CBS Baltimore, MD
2006–2006
News Producer
CBS Green Bay, WI
2003-2006
Editor
The Oprah Winfrey Show